Initially, this project was born from a ‘lack’ to cater for the needs of creators in the field of audiovisual production - active in festivals and events in Scotland - where the demand is increasingly large for artistic work that involves a sharing with the public, which immerses the individual within a creative experience. Art is no longer being acquired, it is being experienced.
This type of creation takes the form of sound and visual installations, urban and rural artistic journeys - where projections, sculptures and performances mingle to become a "total art", which artists of the early twentieth century dreamed of.
JustaHub is originally a project based on the concept of a vehicle (digital hub - mobile studio) combined with an audiovisual production site meeting the needs of a better service and performance of multidisciplinary artists, combining skills both conceptually and on the operational.
The needs for this type of artistic practice in space and equipment require collective use to facilitate an economic reality that most creators have to face, a prohibitive cost that prevents them from being able to invest in them alone.
This economic reality leads to collective, cooperative work, which requires the establishment of spaces and structures that allow the development of learning programs developed by experienced creators, rich in their years of assiduous practice - having the skills and expertise - as well as the resources to give a chance, an opportunity - to young creators - manufacturers and creative technicians coming from difficult socio-political economic contexts - to do something with their talent and their future within their local communities.
An 'aggressively realistic' project based on the very experience of a daily practice combined with an art of living - which proposes and initiates programs, activities as a pretext for learning to learn to develop its own viability through make and manufacture it 'together'.
By combining resources and skills, JustaHub makes sense through its 'production' - it is by doing it and making the creators 'together' - their collaboration (the weaving of their practices) - in studios and spaces designed for their practices - allied to common 'virtual' or 'real' dissemination platforms - that the path to an economically and socially viable future will be possible.